Support for President Donald Trump among Hispanic adults in the United States has dropped significantly since he began his second term in office, according to recent polling data — a shift that could signal trouble for his standing with a key voter group.
The Associated Press-NORC Center for Public Affairs Research poll conducted in October found that only about one in four Hispanic adults (25 %) now view Trump favorably, whether “somewhat” or “very” favorable. That figure is far lower than the roughly 44 % who expressed a favorable view just before Trump took office earlier this year.
Alongside the drop in favorability, a growing share of Hispanic respondents said they believe the country is heading in the wrong direction — about 73 % in October, up from 63 % in March — reflecting broader dissatisfaction. Many Hispanic adults also expressed concerns about everyday issues such as the rising cost of groceries, housing, healthcare and wages, which may be influencing their views.
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The polling also showed that even among Hispanic Republicans, Trump’s favorability has fallen. While a majority of Hispanic GOP voters still report a favorable view of the president, those numbers are lower than they were earlier in his term. Younger Hispanic adults and Hispanic men — two groups that made notable gains for Trump in the 2024 election — also view him more negatively in the latest survey.
This shift in Hispanic public opinion follows Trump’s historic gains with Latino voters in the 2024 election, when he performed better with this demographic than in previous cycles. However, the evolving views reflected in recent polls suggest that support may be weakening as the administration’s priorities and policies continue to play out.
Additional research from institutions like the Pew Research Center also finds that a majority of Hispanic adults disapprove of Trump’s job performance and many of his policies, particularly on immigration and the economy — underscoring a broader trend of declining approval in the community.
Overall, these surveys illustrate a noticeable shift in how Hispanic Americans view Trump’s leadership, indicating that the political landscape within this influential voter group is becoming more skeptical as his presidency progresses.
