50 Cent is at it again, proving that no one in the entertainment industry plays the game quite like he does. Recently, 50 Cent found himself the target of criticism from Damon Dash, Desiigner, and Hurricane Chris — but rather than take the hits lying down, he turned them into a brilliant marketing move. As he gears up to release his new book, “The Accomplice,” co-written with Aaron Philip Clark, 50 has skillfully used the disses as promotional content, creating a buzz that even his critics can’t ignore.
When Damon Dash’s live stream went viral for an unfortunate mishap involving his dental grill, 50 quickly seized the moment, sharing it with his massive social media following and adding his own sharp commentary. Desiigner’s attempt to clap back with a diss track was swiftly shut down by 50, who dismissed the song as “Certified Trash” and pointed out how the rapper had to pivot to an entirely different genre afterward. Hurricane Chris also tried to throw shade, criticizing 50 for perceived slights and past feuds. Yet, 50 responded with humor and a clever nod to his upcoming book, turning every insult into an opportunity to mention “The Accomplice.”
This masterclass in handling criticism shows why 50 Cent remains one of the most savvy and resilient figures in entertainment. With every clap back, every meme, and every social media post, he keeps himself — and his work — in the public conversation. Find out more about how 50 Cent continues to stay on top by turning potential negatives into marketing gold.
